What you get
- Build and launch your own live website in the first month
- Rank your website on Google with real SEO work
- Run real Google Ads and Meta Ads campaigns and optimise them
- Use AI tools for content, ads, creatives and reports at every step
- Live projects replace a separate internship
- Portfolio of real results to show in interviews
- Resume building, mock interviews and placement support
- Small batches with trainers who run client campaigns daily
- Scholarship test: your score is your fee discount
- Certificate with online verification and QR code
Syllabus
01Digital Marketing Foundations and AI Toolkit
- How digital marketing works and where jobs are
- Customer journey and marketing funnel
- Setting up your AI toolkit: ChatGPT, Gemini, Canva AI
- Prompting for marketing work
- Choosing your own project niche
02Build Your Own Live Website
- Domain, hosting and WordPress setup
- Planning pages for leads and sales
- Building pages with AI-assisted content
- Landing pages and lead forms
- Speed, mobile and basic security
03Search Engine Optimization (SEO)
- Keyword research with tools and AI
- On-page SEO and content optimisation
- Technical SEO and site structure
- Google Search Console and indexing
- Local SEO with Google Business Profile
- Link building and tracking your rankings
04Content and Social Media Marketing
- Content strategy and calendars
- AI-assisted posts, reels scripts and captions
- Instagram, LinkedIn and YouTube growth basics
- Creating creatives with Canva AI
05Google Ads (Search, Display, YouTube, Performance Max)
- Account setup and campaign structure
- Keywords, match types and ad copy with AI
- Bidding strategies and budgets
- Conversion tracking with Google Tag Manager
- Performance Max and AI-driven campaigns
- Optimising cost per lead on live campaigns
06Meta Ads (Facebook and Instagram)
- Meta Business Suite and Pixel setup
- Audiences, lookalikes and Advantage+
- Ad creatives and testing
- Lead generation and WhatsApp campaigns
- Reading results and scaling what works
07Analytics, Reporting and AI Insights
- Google Analytics 4 setup and reports
- Looker Studio dashboards
- Using AI to analyse campaign data
- Writing client-ready reports
08Portfolio, Freelancing and Placement Preparation
- Turning your project into a portfolio
- Resume and LinkedIn profile building
- Mock interviews and practical tests
- Freelancing and client handling basics
Tools you'll use
FAQs about this course
Do I need any experience to join?
No. The course starts from the basics. You only need to be comfortable using a computer and the internet.
Will I work on real projects?
Yes. You build your own live website, work on ranking it on Google and run real Google and Meta ad campaigns during the course.
How is AI used in this course?
You use AI tools such as ChatGPT, Gemini and Canva AI for research, content, ad copy, creatives and reports, and you learn how Google's and Meta's AI-based campaigns work.
Do I need to do an internship after this course?
No. The live projects you complete in the course give you practical experience that you can show on your resume and in interviews.
Do you provide placement?
We provide placement support: resume and portfolio building, mock interviews and connecting you with companies and agencies that are hiring.
Will I get a certificate?
Yes. You get a DGGLE certificate with a unique number and QR code that anyone can verify on our website.
Is EMI available?
Yes. You can choose monthly installments while enrolling, and you get reminders before every due date.
How can I get a fee discount?
Take the free scholarship test. Your score is your discount, so a 70% score gives you 70% off the course fee.